We apply creative thinking techniques throughout the research process. We bring 20+ years of experience and an open mind to consumer, B2B, qualitative, quantitative and global marketing research.
We explore consumers' needs and behaviors and empathize with them regarding their motivations, beliefs, thoughts and actions. We infuse insight research with creativity to access unarticulated thoughts.
We conduct focus groups, phone/in-person interviews, online bulletin boards, and ethnographies. We support quantitative research design, implementation and analysis.